Upper Sandusky Community Library: The website of a small library in Ohio. I had to redesign its information architecture.
Skills: Information Architecture, User Interviews, Persona Creation

The Problem

A small library in Ohio wanted to update its website, so it contacted our professors to see if we could provide solutions. Instead of just a visual uplift, we decided to go deeper into the root of the website, its information architecture, to make it more usable.

Actions Taken

The following list chronicles what I did to come up with the final solution:
  • User Research: I interviewed a local librarian and a UX designer for another library about users and their habits.
  • Persona Creation: From the research, I created personas to represent typical users.
  • Tasks: From there, I created a lists of typical tasks and prioritized them for my personas.
  • Content Analysis: I looked at the content of the site to see what could remain or be repurposed and what was lacking.
  • Site Map: This shows the hierarchy and where the content goes.
  • User Testing (Site map): I tested the site map and organization with real participants through a program called Treejack by Optimal Workshop.
  • Wireframes: I created simple mock ups of the layout that serve as blueprints for the visual design.
  • User Testing (Wireframe): I tested using the wireframes with Chalkmark by Optimal Workshop.

Results

I went through this process and came up with the following deliverables:
  • Primary Personas: Two personas: a mom and a grandmother. I used the information from the interviews to create them.
  • Secondary Personas: I also created two secondary personas, a college and a high school student.
  • Task Priority Table: This table goes over different tasks people visiting a library website would do. It also shows what each persona would rank as a high priority.
  • Content Analysis: In order to redefine the information architecture, I saw what existing content I could use, repurpose, or delete. I also figured out what content to add to satisfy user needs. The following shows part of that content analysis: