I didn’t know what to expect the first week of this class, but when I learned we would study discount usability, I was glad it would be about something so practical. The reading was interesting and enlightening, since it advocated not making such a big deal over the logistics of usability testing, but to focus more on the qualitative data found in the testing.

It was interesting to realize that usability is not about the statistics, that’s what marketing is more concerned about. User experience isn’t easily quantifiable, but it is important. It’s important to focus on what is to be gained from testing and what the goals are.

Categories: UX Design

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